If we could recommend only one "how to" marketing
book for Internet business, it would be this one. For small
businesses, the fundamental principles in this book are great
news. You don't need a huge marketing budget to grow a successful
online business.
There are many books out there about branding. We like this
one the best. We respect the experience and reputation of these
authors. Be sure to pay attention to the chapter on branding
for the Internet.
This is a must-have book for understanding how to market to
women. If you sell to women shoppers, your business will benefit
by utilizng the suggestions in this book.
This is a great reference book for understanding how to optimize
your site for the search engines. One of the most valuable chapters
is on submitting to the Yahoo directory.
This is an awesome book! It is not a how-to book. It is a manifesto.
These authors truly understand the significant impact that the
Internet will have on the way that business is done.
